A HAIRCARE BRAND INSPIRED BY
THE GREEK GODDESS OF WILDERNESS,
NATURE AND THE HUNT
ARTEMIS
The hair care brand Artemis wants to represent the atributes of the goddess Artemis, along with simplicity and female empowerment in their new brand identity, while still maintaining a modern look and feel to the brand.
Colour palette
To represent the values of Artemis, we selected brand colors that include a soft off-white, a warm black, a stunning seafoam green, and calming lavender purple.
The shopping bag
The bag design is inspired by take-out boxes, featuring a simple, clean and modern look, that stands out on the street.
Crafted from recycled material, the bags reflects the love of nature.
Logo suite
We created three logo variations for Artemis. A primary logo, to be used on the products, a secondary for marketing materials like business cards and shopping bags, and lastly a third variation for use on social media.
